The French (and Italian) Funeral Home

It's not exactly a secret that San Francisco had quite a large French community of its own. Hell, San Francisco had an active French Hospital until relatively recently (it still exists, but is now a "campus" of a larger hospital).

Julius Stephen Godeau, who went by J.S. Godeau professionally, was born in San Francisco to French immigrant parents. He was a director of the aforementioned French Hospital and belonged, incredibly, to 40 fraternal organizations.

Atkins-Massey, founded during the Gold Rush and by far the oldest funeral home in the city, went up for sale in 1895. Godeau snapped it up.

Godeau went on to open an Oakland branch, and much later, one in Stockton. But in 1910, Los Angeles beckoned.

Ad for Godeau & Martinoni, March 11, 1910.
Do note that "Lady attendant" probably refers to Katherine Martinoni.

Godeau knew that the growing city of Los Angeles had large French and Italian communities, and sought to tap that market. But he couldn't be everywhere at once, and travel took longer in those days. So he took business partners for the Los Angeles branch - James Martinoni and his wife Katherine Piombo Martinoni. (Godeau and Martinoni may have known each other due to their mutual membership in a fraternity, the Ancient Order of Druids.) James held the role of funeral director, Katherine was a mortician.

Yes, there was a woman working as a mortician in Los Angeles over 100 years ago. Pretty cool, huh?

James passed away just a few years later in 1914, but Katherine kept working.

Excerpt from James Martinoni's 1914 death notice. Like Godeau, he was a high-ranking member of multiple fraternities.

1910 news blurb from the Times. Godeau's membership in 40 fraternities very likely brought in a good amount of referral business, as in this case of a deceased Mason.

1910 ad from The Tidings, published by the Society of St. Vincent de Paul.

In an interesting coincidence, J.S. Godeau poached a hardworking teenage boy from a rival's casket business - Raymond Malburg, future son-in-law of J.B. Leonis - to work at the Los Angeles branch. Raymond, who had started out building coffins, became a mortician himself.

In Godeau and Martinoni's early days, the mortuary was located at 827 South Figueroa Street, and young Raymond lived onsite (as did the Martinonis). It later moved to "Mortuary Row" on Washington Boulevard.

The Martinonis' niece, Florine Olivieri, helped with the books while earning her degree in Accounting at Southwest University. 

It's not unusual for members of an ethnic or cultural community to patronize each others' businesses, and Godeau and Martinoni received a good amount of their business from the French and Italian communities of Los Angeles. 

1913 funeral announcement for Leon Amar, teenage son of San Pedro pioneer Edward Amar. 

1912 funeral notice for French immigrant Emil Louis Barclay. 
The notice references the Court Français and the Legion Français - one wonders if Godeau belonged to either or (more likely) both.

1913 funeral notice for Italian immigrant Mary Magdalena Zanoni

1913 funeral notice for French immigrant Joseph Luquet

1919 funeral announcement for Pierre Louis Eschardies.

1913 funeral announcement for French immigrant Antoine Begon

There are far too many funeral notices to post here; suffice it to say that Godeau and Martinoni was a very busy firm for decades.

Godeau and Martinoni even handled the funeral for Mickey Cohen's infamous bodyguard Johnny Stompanato.

When Katherine Martinoni passed away in 1938, 30-year-old Florine took over as senior partner (working with two transplanted brothers from Ohio, Dick and Frank Palmieri), staying until her own death in 1968.

J.S. Godeau's Bay Area funeral homes closed in the 1970s. Godeau and Martinoni was bought out by Pierce Brothers in 1984.